This brand was developed in 1993. Each formulation is designed to meet the health and nutritional needs of all types of dogs including puppies, adults, older dogs, and those who need to watch calories. Each bag contains organic ingredients with a makeup of a minimum of 70% organic grains and vegetables which are certified. These products meet the USDA standards for beign organic. They also contain chicken meal, chicken, organic oats, barley, peas, soybean meal, sorghum, brown rice, millet, rice, chicken fat and other ingredients that supply the vitamins, minerals and omega 3 amino acids.